Saturday, August 8, 2015

What is Innovation?

What is Innovation?
Enriching people's lives and helping others
 achieve their dreams.

Innovation is fundamentally a contradiction. Although it offers notable improvement to your business, it also presents disruption and change. It can dramatically enhance your competitive advantage, while at the same time putting your existing business at risk. It can create prolonged growth, while threatening known, existing success elements. 

Kyle Brinkley has always been an innovator, no matter what the industry. Taking a risk to start a clamming operation that is located between two other farming towns one being, 168 miles south of Cedar Key, the clam capital of Florida, and 94 miles north of Pine Island, Florida, was a risk that was right up his alley.  This operation has grown into a lucrative, year-round business.


Offshore fishing enabled Kyle to be an innovator in the boat-building world.  There was a need for speed in an industry that was known to pack your bags for a week of fishing before returning home with the catch.  This routine could not work for Kyle, who must be able to bring back fresh, quality fish to his clients. He was not willing to settle or conform to the norm, because thinking outside the box is his way of life, at whatever the cost.  So he designed, built, and equipped his own boat, which allowed daily trips to attain his goal.


Kyle's experience and connection to the fishing industry led to the establishment of a seafood restaurant, his latest venture.  Another risk, but proof that a person with these traits succeed.


Steve Jobs of Apple believes in these 7 principles:


1)  Do what you love
2)  Put a dent in the Universe
3)  Creativity is connecting things

4)  Say NO to 1,000 things
5)  Create insanely great experiences
6)  Master the Message
7)  Sell Dreams, not Products
   

Kyle, like Steve Jobs, brings all these qualities into his businesses.


Do what you love - What makes your heart sing?

Whether is creating a new vessel for an industry, planting millions of clam seed, or delivering his fresh fish to the tables at his restaurant, the Clam House, he is living his passion.


Put a dent in the Universe - The role of a leader is to hire the best people and keep them directed at achieving the vision. Keep your team in the big picture. Both Kyle’s clam farm and his restaurant have employees who have been with him for 4 to 12 years. They are his partners in business, not employees, and they want to be a part of Kyle’s vision.  They love the business and life tutoring that he offers them.



Creativity is connecting things - Bombard your mind with new experiences and ideas completely outside your chosen field.

Starting a restaurant from scratch was something that was completely out of Kyle’s comfort zone, and it did bring years of discomfort, but was worth it in the end to see how many lives he has touched.


Say no 1,000 times - Sometimes you have to remove the clutter and focus on the product you want to highlight. Being innovative means to have 100% focus and to stick with the course at hand, not to be swayed by people who don’t see the vision. This was a must for Kyle when people told him his restaurant business was not a good idea. He always believes in and has 100% focus in all his visions.


Create insanely great experiences - Create broader visions and exceptional experiences for every customer, every time. The Clam House is a unique restaurant that attracts locals who know Kyle either personally or through his many fishing stories. One of his specialty dishes is the Thai Fry, a fresh, whole fish that is fried. There are different varieties of fish that hit the Clam House dock daily. These are listed on the menu nightly along with his unique sushi that is also created with his fresh fish.



Master the Message – Be a great storyteller. Share great ideas and convince others to take action. Kyle is always sharing his entrepreneurial stories, from his youth when selling golf balls harvested from ponds, to the multitudes of boats he has built from the floor up.   He is a master storyteller and makes any task or endeavor look simple. His stories enthrall many.


Sell Dreams, not Products – Enrich lives. Create messages and ideas that help people achieve their dreams and you will win them over. The biggest fishing tournament of the year was approaching and the employees of The Clam House asked Kyle if he would sponsor them. None of the boys had a boat that was sea worthy enough for the event. Kyle and his son were in the process of building a boat and offered to teach the boys the process if they all volunteered their time. 


Kyle felt that this was a once in a lifetime learning experience and opportunity for the kids to achieve the knowledge of how to properly build a boat with the proper guidance, learn how to work as a team and...

To Know No Obstacle Is Too Big.

You can have any dream and make it reality!




Whether it’s being innovative or a pioneer, trying something new or finding a way to achieve better results, this is what changes the competitive advantage and keeps Kyle on top!



Here are some of his innovations
to help others enrich their lives and achieve their dreams.

3 - personal offshore performance commercial fishing boats: 26’, 38’,, 43’


43’ Mother Fisher #1 – Joto’s Japanese Steak House


36’ Outback Steak House – Team Hover


41’ Paciano Painting – Slave Driver


42’ Nachmans Native Seafood – Fish Cutter


45’ Butler Technologies – Reality Check


32’ Catamaran – Cabinet Specialties


32’ Commercial Harvesting Vessel – Long Island


32’ Tuna Fishing Boat – Montauk Point, LI


2- 32’ Catamaran


Soon to be 24’ Offshore to add to the collection.

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